Every nonprofit talks about the donor journey, but few actually walk it themselves. When was the last time you tried to donate to your own organization?
The friction is often invisible to those who built the system. A confusing button label. An extra click. A form field that makes donors pause.
The hidden costs
Each point of friction costs you donors. Not dramatically—most won't complain. They'll simply leave.
The solution isn't more technology. It's ruthless simplicity.