The Donor Opportunity Index

Everyone will tell you this is another year of doom for the nonprofit sector.

I tend to see things upside down, so I’d like to frame my 2026 outlook a bit differently.

Let me introduce you to the Donor Opportunity Index™.

It has good news for us in the generosity sector: our opportunity this year is bigger than ever.

There are more people, as a percentage of the US population, who might not otherwise experience the joy of giving.

𝗪𝗵𝘆 𝘄𝗼𝘂𝗹𝗱 𝘄𝗲 𝗵𝗼𝗹𝗱 𝘁𝗵𝗮𝘁 𝗯𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝗺?

It’s going to take great marketing. Nothing happens unless we inspire someone to care…or at least click.

It's going to take some great minds. It’s going to take innovation on the nonprofit side! The same tools that got us to where we are now won’t get us to where we need to go. It’s going to take great tech.

So much of how this year goes has to do with our mindset. If we don’t inspire people to give, more people than ever will not experience the magic of generosity this year.

Let’s change that.